Velcro Companies Focuses on Geographic Expansion For Innovative Consumer Products in Mexico City

Velcro de Mexico Working with OfficeMax for a “Back to School” Promotion

MANCHESTER, NH and MEXICO CITY – August 14, 2012 – Velcro Companies, with its commitment to creating smart products, services and technologies wherever things can be connected, today announced its “Back to School” promotion with OfficeMax Mexico. Velcro Companies is working with 89 OfficeMax locations to launch a complete line of VELCRO® Brand consumer solutions to help improve the way that teachers and students connect.

As part of the initiative, Velcro Companies is showcasing VELCRO® Brand Memo Boards. The Memo Boards are available in purple and green and offer a unique, new way of organizing and displaying photos, artwork, papers and schedules without bending or damaging. Each board is packaged with the Brand’s special VELCRO® clips which connect items to the board without damage. In addition, OfficeMax will be carrying VELCRO® Brand Stationery Products and ONE-WRAP® Straps as part of the “Back to School” promotion.

“With a population of almost nine million people, Mexico City is one of the world’s largest and most vibrant and dynamic metro areas. We are thrilled to partner with OfficeMax to bring innovative VELCRO® Brand Products to teachers and students,” said Lynn Connors, Market Development Manager, Velcro Companies. “Expanding our presence in Mexico City will allow us to bring the power of VELCRO® Brand Products to a large of number of teachers and students who will benefit and appreciate our broad array of fastening solutions for the classroom.”

“Velcro de Mexico and OfficeMax Mexico have been working together for 14 years and this is the first time VELCRO® Brand products have been advertised in the Mexico market so we’re really excited about the partnership” said Carlos Vignon, Director of Marketing, OfficeMax.  “The 85 OfficeMax locations that are participating in the ‘Back to School’ promotion are eager to learn even more about the applications and solutions the VELCRO® Brand offers for daily life and in this case, education.”

Velcro Companies’ “Back to School” promotion will continue to run in select OfficeMax stores through September 15th. To learn more about the products, please visit

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.


About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in integrating products, solutions and services for the workplace, whether for business or at home.  The OfficeMax mission is simple: We provide workplace innovation that enables our customers to work better.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and consumers.  OfficeMax customers are served by approximately 29,000 associates through e-commerce, more than 900 stores in the U.S. and Mexico, direct sales and catalogs. OfficeMax has been named one of the 2012 World’s Most Ethical Companies, and is the only company in the office supply industry to receive Ethics Inside® Certification by the Ethisphere Institute.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit
For further information, please contact: 
Julie Barry
Director of Global Brand
Velcro Companies
(617) 946-5536 – office
(603) 289-7498
Greg Winter
Senior Vice President
(617) 692-0539 – office
(617) 213-0145 – mobile
Carlos Vignon
Director of Marketing
OfficeMax Mexico