Velcro Companies Debuts New Consumer Solutions At 2018 National Hardware Show

MANCHESTER, NH – May 2, 2018 Velcro Companies today announced it will debut its new consumer product range at the upcoming National Hardware Show (Las Vegas, May 8-10). The new VELCRO® Brand FIXPRO™ heavy-duty mounting tapes and its expanded line of VELCRO® Brand HANGables® Wall Hooks will be on display alongside nearly the entire range of VELCRO® Brand’s consumer-centric products including automotive organizational tools, gardening kits, cord management solutions, and introducing PetFace® products in partnership with the brand.

The Velcro Companies’ booth is designed to showcase the new range in an immersive and hands on way. In addition, the booth highlights key milestones in the company’s 60+ year history, including its extensive work with NASA, as well as other critical moments that helped build the VELCRO® Brand.

The following VELCRO® Brand products will be on display and available to experience:

In addition, Velcro Companies will be introducing the following additional brands of products:

“Since our last attendance at the National Hardware Show in 2009, we have evolved our product line to meet consumers’ needs, including more advanced fastening and hanging solutions, as well as modernized products for today’s urban gardeners and DIY fans,” said Charlotta Larsson, Director, Marketing and eCommerce, Velcro Companies. “The consumer applications for our brand have evolved and we are changing along with them to provide differentiated solutions for retailers.”

Please visit the Velcro Companies booth #4848 at the National Hardware Show, Las Vegas from May 8 – 10, 2018 to learn more about its new range of products. To learn more about Velcro Companies, please visit: www.velcro.tw.

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To find out more about our company, visit www.velcro.tw.

Note to editors:
At Velcro Companies, we are proud that VELCRO® Brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® Brand fasteners.  Non-VELCRO® Brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should never be used as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® Brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

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Media Contacts:
Amy Thompson
FleishmanHillard for Velcro Companies
Amy.thompson@fleishman.com
617.692.0508