PETFACE® Launches Into Us Market

Petface®, a leading UK based innovative pet product company will be continuing its international growth by expanding into the US market. In partnership with Velcro Companies global consumer business, and following great success with their launch in the UK and Europe, the well-established pet brand is poised to make a big impact at the Global Pet Expo in Florida this March 2018.

Established in 2011, Petface® creates and manufacturers over 3,000 products, covering collars and leads, feeding, bedding and toys across dog, cat, small pet and wild bird categories.  A lifestyle brand, each product is design led and crafted by the in-house product design team. These are then tested with their own pets, giving them a clear point of difference within a competitive marketplace. Developed to deliver what pets want, and the very best quality at market leading prices, Petface® is respected and trusted by pet retailers across the UK, including many vet practices.

Wayne Stevens, Managing Director of Petface Ltd, commented “Thanks to our partnership with Velcro Companies, we have huge growth aspirations and plans. Supported by our new campaign, we’re looking forward seeing the brand as a household name in each of the global markets we enter into.”

“We are thrilled to be part of bringing this exciting brand to market in the US.  We believe the design integrity, quality of the product and care in which it is tested truly sets it apart from other pet brands and allows the VELCRO® Brand to connect with consumers like never before”, said Charlotta Larsson, Director of Marketing and eCommerce, Velcro Companies.

Their latest marketing campaign ‘Your Pet’s Best Friend’ highlights the unique relationship animals have with Petface® by bringing their products to life. With dynamic creative and global infrastructure support from Velcro Companies, this high quality pet product specialist is ready to take the American market by storm.


For more information, interviews, logos, images, video and media assets contact:

Matt Rowling, Marketing Communications Manager Tel: (+44) 7483 103 053

About Petface Ltd. 
Petface® was established in 2011 and is a leading UK-based designer and distributor of pet-related products. The company has over 3,000 products in the Petface® range, covering collars and leads, feeding, bedding and toys across dog, cat, small pet and wild bird categories. Petface® specializes in selling to large retailers, independent pet specialists, and garden centers.

About Velcro Companies
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.

The VELCRO® mark should never be used as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives. The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.