我們聽到您的聲音了。我們第一部不說"Velcro"影片從世界上150多個國家得到上千條評論。有些人非常喜歡這個口號，有些人給我們魔鬼氈新的名字，另外有些人有其他各式各樣的迴響。然而，請記得當您使用我們的威扣®商標作為一個名詞時，別小看了它的重要性。我們靠您來替它正名。
#hookandloopforever (#魔鬼氈萬歲)
100% and it's easier to follow than most telenovelas. The VELCRO mark is always in all caps followed by "®," the word "Brand," and then the functional terms like "hook and loop," "fasteners," and "closures." Voila.
Let's use it in a sentence:
Our products feature VELCRO® Brand fasteners.
No. Never. Please don’t. VELCRO® Brand is not a verb, a noun, or a stand-alone word. It should only be used like “VELCRO® Brand products” or referring to a specific product such as “VELCRO® Brand straps.” We repeat, do not ever say “velcro shoes” (or “velcro wallet” or “velcro gloves”). Ever.
You can identify any non-VELCRO® Brand products by their common terms, including “self fasteners,” “hook and loop,” “closures,” etc. We get it, hook and loop isn’t in our everyday vocabulary, but calling it velcro just wouldn’t be true.
To make it a little easier:
Incorrect: He helped his son velcro his shoes.
Correct: He helped his son fasten his shoes.
Incorrect: I just bought some velcro shoes!
Correct: I just bought some self-fastening shoes!
Us lawyers have to protect our people. Using the VELCRO® trademark properly allows us to protect the integrity of the VELCRO® Brand and our trademark rights, and protect consumers from purchasing products incorrectly identified as VELCRO® Brand products. It’s, you know, the right thing to do.
Our company is the brainchild of Swiss engineer and inventor of the world’s first hook-and-loop fastener, George de Mestral. He blended the French words “velour” (velvet) and “crochet” (hook) to create the name of the brand – and fun fact, got a patent for hook and loop in 1955 and the first trademark registration for the VELCRO® mark in 1956. Now we own almost 300 trademark registrations for the VELCRO® mark worldwide.
Our website has everything you need to know about our VELCRO® Brand products. Or reach out to us directly at dontsayvelcro@velcro.com We would be thrilled to talk to you in more detail about, trademark laws, patent laws, and any law, really.
不僅是幫助我們，而是做正確的事。
在世上成功品牌都需要您的支持幫助保護商標指南。承諾終止這商標法令受損的時代。
#DONTSAYVELCRO
Anderson Cooper 360°We've all been using the word Velcro wrong. The company that makes Velcro wants you to know that Velcro is a brand… seriously. #TheRidicuList
30 Nov 2017嘿，我們懂的。這主題不是能簡單解釋的。
回答幾個簡短問題可看出您是否掌握我們傳達的法規知識。
